Intro International Business 3 cr This course focuses on exploring the terminology, scope, status and evolving patterns of international business. Specifically, the course addresses the role of cultural, political, ethical, technological, and economic factors in the international business context and how businesses deal with uncertainty and risk. The course examines the impact of global forces on businesses at home and abroad, the role of governments in promoting and protecting business interests, the role of international agencies in the business environment.
By approaching the process carefully, you can minimize investment risk and create promotions that increase revenue and build your brand.
Evaluate whether or not the promotion is appropriate for your company. Note the type of promotion, the language used in the marketing copy and the visual impact, and measure it against your standard materials.
Look for ways it reinforces your brand image and brand promise, through design style, imagery and voice. Ensure that the promotion is in line with the direction you want the business to take in the short and long term.
Determine whether or not the promotion has specific, achievable goals; a vague promotion can confuse your audience and weaken your brand. Note how the effort will support your business goals: Read the marketing materials to ensure that they have a clear message and call to action that will give customers an easy, logical next step.
Look at the way the promotion is presented to your customers in terms of design, distribution and copy to see if it will inspire them to take the desired actions.
Test it on a representative audience sample before sending it for production. Conduct an internal review of the promotion to determine feasibility. Ask your sales and marketing teams to review the promotional materials and point out any weak spots; their ground-level experience with the customers can provide valuable insight that will strengthen the impact of a promotion.
Check with the financial team to ensure that the cost of executing the promotion fits into the budget even if it does not produce an increase in revenue.
Because promotions often include a discount, they can cause a drop in profits if the consumer response is not strong. Track your sales to measure the effectiveness of a promotion once it is launched. Make note of the numbers before, during and for several months after the launch of your promotion; keep in mind that the effects on sales might be delayed.
Take into account the cost of the promotion, including the time, materials and manpower, and calculate the profit; if a promotion breaks even rather than increasing revenue, it may not be a benefit to your company. Her work has appeared in numerous journals, newspapers and corporate publications.
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How to Negotiate Your Salary. - Optimize and measure event, partnership, sponsorship, and sales promotion program effectiveness and compile it on a report. - Handling merchandise (merchandise production, merchandise sales, merchandise stock).
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