Marketing Content Some analysts were surprised when India emerged second globally in the number of mobile subscribers 1 billion plus. It had overtaken the U. So how many people can afford their monthly mobile bill? Surprisingly, the number is very high.
Introduction The principle agenda of this research paper is to illustrate the importance of customer satisfaction in the retail industry. The retail industry being the highly competitive field that it is, being able to fulfill customer expectations and demands becomes the most essential element in order to get sustainable growth and profit margin Bateson, This research paper will try to study and analyze the measures taken up by the Apple stores in U.
K to satisfy the needs of its customers. It would also establish the role customer satisfaction plays in the success of Apple stores. Though previously a lot of research has been conducted in this field this research would increase the knowledge about the importance of customer satisfaction in the growth of the industry.
Apple is one of the leading multinational companies in the world, with its base located in United States the company boosts of retail stores all over the world, and its huge customer base is the prime force behind its success. The research also aims to establish how the inability to provide the desired customer satisfaction can take a severe toll on the customer base of a company.
To analyze the customer satisfaction policies and services that has been taken up by the Apple stores in U.
To collect various facts and figures of the Apple stores in U. To study the business model implemented by the Apple stores in United Kingdom over the years. If the customers get pleased with the services and products of the company they become loyal to the firm and also praise them resulting in the word of mouth publicity for the organization, thereby contributing in its growth and profit as well.
Thus to identify the importance of customer satisfaction this research would study the policies and growth of Apple stores in United Kingdom and collect various data and statistics that traces the growth of their business with respect to the customer satisfaction.
Apple being as successful as it is proves to be a perfect specimen for the case study in order to illustrate the importance of customer satisfaction in the growth of a business.
What are the policies that have been adapted by Apple for marketing of their products? What are the policies adapted by the Apple stores in U. Research Methodology The research methodology discusses the different methods that will be used to conduct this research.
The research will be so conducted so as to obtain the best result from it and be fruitful in enhancing the knowledge about the importance of customer satisfaction in the growth of the business and profit of the company.
The process of classification of the data into primary and secondary data and all the ethical rights that should be acquired for the conduction of the research will all be discussed here.
In this case although a lot has been researched about the impact customer satisfaction has on the sustainable growth and increment of profit of an organization before also but a close insight in the policies and business growth of a multinational company as big as Apple would enhance our knowledge about the entire concept Chiou, Apart from that it will also enable us to point out the things which can lead up to dissatisfaction of the customers thereby hampering the development of the company.
So this research along with the case study of Apple retail stores in United Kingdom will be instrumental in improving the knowledge about the significance of customer satisfaction on the profit and growth of a business. If a company becomes able to satisfy its customer with all its services and products the customer develops a loyalty towards the organization alongside speaking good words about the company among his own circle, this enhances the customer base of the company thus increasing the sales of the company increasing its popularity and profits in the retail industry.
So the entire research design should be crafted with utmost skill and specification to make the work process, easy and worthy of being carried out. The research designing segment will deal with the formulation of the entire framework which includes Drafting of first thoughts: The initial thoughts that will come for the execution of the case study and research should be drafted as their improvisation will result in the ultimate research design that will be followed.
Here refers to the selection of the staffs and customers of the Apple stores in U. This group of people forms the focus group or research population. There are some predefined techniques behind the selection of the research population, the selection of the proper technique with the correct reason is always essential, and the outcome of the research would depend on it to some extent Wagner, As for example in the probability sampling technique the research population is selected randomly be it the staff or the customers all will be selected in a random manner.
To collect the primary data from various sources the interview to be conducted amidst the research population should be perfectly drafted.
The success of the research will depend on the things that we will observe during the course of research Documentary Evidence: Various documentary evidences should be recorded in support of the research while it is being conducted. An action research policy will be followed that works on the line that the occurrence of any problem while conduction of research should be solved immediately.
Literature review In the first phase of the research the secondary data will be collected after an elaborate research and study about the Apple retail stores in United Kingdom and these secondary data will provide the conceptual framework of the entire research and case study.
The entire study to collect secondary data will be instrumental in a huge way in the framing of various surveys and questions that will help in acquiring the primary data of the research, necessary to fulfill all the aims of the research.
The literature to be reviewed for the execution of research and the case study of the Apple retail stores mainly inculcate The expectations and demands of the customers of the Apple retail stores.
The research and developments that the company carries out in order to formulate marketing and service policy that will be able to meet the demands of the customers. The policies that they actually implement in order to gain customer satisfaction.Customer Satisfaction Research Market research companies able to track overall customer satisfaction with a product or service over a specific period of time.
This free Marketing essay on Research proposal: Study on Consumer Behavior towards Smartphones in India is perfect for Marketing students to use as an example. The notion that companies must go above and beyond in their customer service activities is so entrenched that managers rarely examine it.
including live phone calls, voice prompts, web, chat. research since this study sets the ground for further research in measuring service quality in the service industries in Macedonia. Key words: ACSI Model, Customer, Service, Satisfaction, Retention, Loyalty.
customer satisfaction by 5%, undermining the enterprise's mobile strategy. By , the rapid creation and retrieval of relevant content (KM) will be a key attribute of leading enterprises. Research proposal on- Customer Satisfaction: A Case Study on Igloo Ice-cream product quality, service quality of igloo ice-cream.
And in the growing competition how the company can manage customer satisfaction in the future that is also a major concern of this research. The objective this research is to identify customer satisfaction on.