Engineering[ edit ] Almost every piece and component of the Z has been redesigned from the previous Z model.
The term attitude was not officially clarified related to the tricomponent model until the end of s. Smith in the year discerned the difference between affective, cognitive and policy orientation characteristics of attitude. This model of attitudes is known as the ABC-model, was first stated by Hovland and Rosenberg and is today widely accepted by researchers in the field of attitudes and behaviors Solomon et al.
Rosenberg and Hovland argued that an attitude has three basic components: Affect, Behavior and Cognition, and researchers should measure these components in order to appreciate attitudes in more accurate way.
The model emphasizes that three things are interrelated which are feel, know and do ,Solomon et al According to Breckler behavior and cognition can be seen as to the Tri component attitude model to the stimulus and attitudes.
The trend can either be optimistic or pessimistic and the intensity shows how strong the attitude is.
There is typically an interaction process between the attitudes and skills. The attitude has a direction and strength. Affect describes how a receiver feels about attitude objects and is an emotional component of attitude.
The stronger the related emotions are, the stronger the attitude is expected to be. The behavior aspect relates to the receivers intention to do something with regard to an attitude object. The cognitive factor is likely to be more conscious than the other elements of attitudes, and is more susceptible than others Solomon et al.
The cognitive component refers to the beliefs and thoughts that a receiver has towards the object to explain the different components in the model of attitude, the following examples have been constructed, based on Solomon et al.
Individual opinions may not be based on objective assessment or be true, but still play a fundamental role in how the person perceives reality and furthermore the attitude of an article. A cognitive component is belief s about something for example: I like Facebook marketing Messages and want to read all of them.
The behavioral module is where people act or how they present in some way toward the attitude object, for illustration: I only read Facebook marketing messages from known senders.
Three Hierarchies of Effects The attitude varies depending on the ladder of the different components in the tricomponent model. Every sequence of steps that occurs in the process of generating an attitude depends on hierarchy.
The Standard Learning Hierarchy The standard learning hierarchy depends upon the high involvement of consumer make extensive researches and gather data about the product and on the basis of it he forms beliefs and make decisions on that basis.
Few products generates high involvement which are expensive and are of greater important for a consumer like house or car like the cognition-affect behavior CAB approach is dominant.
The product used for long time are of high importance and are difficult to switch with other because of loyalty Solomon etal. The Low-Involvement Hierarchy In distinction to the standard learning hierarchy, the low-involvement hierarchy necessitate a Cognition-behavior-affect CBA order of episodes.
After the product has been purchased, the individual evaluates and establishes a feeling about the product and this cannot be called high involvement like purchasing a car or house etc.
The Experiential Hierarchy The experiential hierarchy is depicting as an affect-behavior-cognition ABC processing order. In the ABC-scenario, purchasing decision is completely influenced on the feeling regarding a particular product or service.
For exemplar, a consumer feels that a watch is beautiful and unique so the consumer buys the watch and then develops an attitude toward the product.Meet Inspiring Speakers and Experts at our + Global Conferenceseries Events with over + Conferences, + Symposiums and + Workshops on Medical, Pharma, Engineering, Science, Technology and Business..
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